“This has been one of the biggest requests for the longest time: ‘I love your core technology, but I want to change this thing about the keyboard.’ Having the SwiftKey store inside of the app allows us to do that.”

“We can now engage much more with the requests that we get and build out all this great content,” Braidwood told in an interview. Themes have long been one of the most-requested features for Swiftkey, according to Joe Braidwood, the company’s chief marketing officer. The store has now added thirty more themes in the keyboard, some of which are free and most of them are paid. It means, the users will be allowed to use the basic functions of the keyboard free with preloaded theme, and if they want to change the theme and experience some freshness, they will be required to pay for the new themes.

The keyboard has still a purchasing facility though- and this time it is only for the themes of the keyboard. The free version release will push further the downloads to billions, and it is obvious. This time, SwiftKey decided to change its strategy by releasing the free version 5, after loads of award winnings and millions of downloads of the paid version. The Keyboard, launched on 2012, has been the paid version for all time.

Swiftkey keyboard download